The Norwegian consumers prioritize quality, sustainability, and transparency. The market leans toward clean, natural, and ethically-produced skincare, with a growing demand for products that combine premium quality with environmental responsibility.
Market insights Norway
Consumer Behaviour and Trends
Natural and sustainable products are a top priority, with strong rejection of harmful chemicals and a preference for eco and cruelty-free formulas.
Consumers are investing in fewer but higher-quality products, emphasizing hydration, barrier repair, and simplicity in routines. The growth is driven by a demand for premium and natural products, in line with the growing awareness and focus on quality and sustainability.
The skincare market is conscious luxurious – it’s responsible and result-oriented – defined by intelligent consumption, where sustainability and functionality guide every skincare choice.
- 71% of Norwegian consumers are becoming more aware of the ingredients in the beauty products they use.
- 68% consider sustainability an important factor and prefer eco-friendly brands.
- 80% of Millennials and 75% of Gen Z consumers prefer clean beauty products.
- 57% of the consumers want more information about what “clean beauty” actually means.
- 64% are willing to pay more for clean and sustainable products – showing that quality and responsibility strongly influence beauty purchasing decisions.
Desk research collected by Lahme ApS, 2025.
